Paul Cherry

Biography

Paul Cherry advises companies, salespeople, and corporate leaders on how to ask right questions to develop and manage powerful sales relationships. With over 20 years experience, he has helped over 1,200 organizations in every major industry ranging from family-owned small businesses to leading Fortune 500 companies.

Paul is the author the top-rated book, Questions That Sell, published by the American Management Association. His next book, Questions that Get Results – Innovative Ideas Managers Can Use to Improve Their Team’s Performance published by John Wiley & Sons is due to be released in Fall 2010. He has contributed articles to over 250 leading publications and online resources and has been profiled in Selling Power, Investor’s Business Daily, Kiplinger as well as many industry-centric publications.

His blog, Paul Cherry’s Top Selling Techniques is a wonderful resource devoted to providing everyday selling techniques and tips to the business community. Plus providing followers his original insights on asking the right questions to discover a customer’s true level of commitment.

He is the founder and managing partner of Performance Based Results, a training and consulting firm located in the Philadelphia metropolitan area. PBR offers on-site sales training workshops, sales coaching and leadership development. 84% of clients, on average, report a 12 to 1 return-on-investment from PBR sales training programs—as the emphasis is on reinforcement and accountability.

Satisfied clients include Philips, Biomet, U.S. Department of Energy, Hilton, Johnson & Johnson, Execunet, North Coast Electric, American Pharmacist Association, Federal Mogul, Harley-Davidson, Herrs Foods, Moody’s, Nashville Predators, Stryker, Coca-Cola and many more.

Paul Cherry is also a very popular keynote speaker. You can trust that his message will motivate and engage audiences and be exactly right for an important function. He works hard to customize just the right keynote message to meet an organization’s needs. As a sales training expert and leadership specialist, he has the unique ability to communicate his strategies in an effective, engaging manner. Client surveys from corporate training programs confirm this with consistent scores of 9.3 out of 10.

As a popular presenter and engaging speaker, Paul Cherry frequently presents live sales training teleconferences and webinars with event planners such as Kiplinger’s, Business 21 Publishing and Lorman Education Services. He is also a frequent lecturer at Iacocca Institute at Lehigh University.