The Case for Trust: Preview The Trust Edge
Professor John Whitney of the Columbia Business School said, “Mistrust doubles the cost of doing business.”
Dave Horsager, author of The Trust Edge, argues that it costs even more.
“Trust is not just a ’soft skill;’ it is the fundamental key to all lasting success. Without trust leaders lose teams and sales people lose sales. Without trust we all lose productivity, retention of good people, reputation, morale and revenue.”
As a leader, would you like to see expanded influence and increased morale?
As a manager, would you like to see greater productivity and increased commitment from your team?
As a sales professional, would you like to see increased engagement and results?
As a service expert, would you like to see enthusiastic recommendations and more loyalty among customers?
That’s what The Trust Edge is all about. Take a look at this excerpt: